Your Growth Isn’t a Guess. It’s a Strategy.
You don’t need more noise—you need clarity. Wisteria Marketing Solutions helps B2B Founders, CEOs, and Marketing Directors stop spinning their wheels and start growing with a marketing strategy that actually fits.
Marketing Strategy for Technology, Consulting, and Nonprofits
Wisteria Marketing Solutions helps organizations turn ideas into impact. My focus is on industries where clear strategy and strong
communication drive real growth:
Information Technology
Turn innovation into impact.
Supply Chain Logistics
Expand reach and fuel growth.
Warehouse Automation
Show value and spark demand.
Business & Consulting Services
Build visibility and authority.
Nonprofits
Amplify missions and inspire action.
Stop Guessing. Start Growing.
Many companies set ambitious growth goals but aren’t sure if their marketing engine can keep up. Are you confident your team is set up to launch new products, reach the right buyers, and scale smoothly — without costly detours?
Don’t let random marketing tactics hold you back. Take the Marketing Scalability Quiz now and get a personalized assessment to help you build a smarter, stronger marketing foundation.
The Wisteria Marketing Solutions Difference
You Don’t Need a Big Team. You Need the Right Plan.
Most agencies focus on tactics. I start with strategy—because without the right foundation, even the smartest ideas won’t get results.
Wisteria Marketing Solutions was built for founders and small teams who need marketing that makes sense, not more work. I’ve spent decades helping businesses cut through the noise, get focused, and build systems that actually last.
Fractional CMO, Not a Vendor
I become part of your team, not a distant consultant sending slide decks from afar. You’ll always know who you’re working with—me.
Rooted in Purpose, Built for Scale
Your story matters. I help you tell it with clarity, heart, and the kind of structure that supports real growth.
Designed to Empower, Not Create Dependence
My goal is to build systems you can run without me. I’ll guide you, teach you, and leave you with a roadmap that’s truly yours.
About Your Fractional CMO
Why I Started Wisteria Marketing Solutions
Hi! I'm Heather Hughes, your Fractional Chief Marketing Officer.
After more than 25 years in marketing, events, and communications, I noticed a pattern: companies—especially ones with lean teams—kept spinning their wheels trying to “do marketing” without a clear foundation. Smart people, great products, but no strategic message. No scalable plan. Just a swirl of tactics and stress.
I started Wisteria Marketing Solutions because I knew there was a better way.
This business is my answer to the chaos. It’s where I bring deep experience, creative strategy, and practical systems together to help companies grow with intention. I don’t believe in bloated decks or trendy jargon. I believe in building real momentum—with clarity, heart, and a strategy your team can actually run.
Wisteria Marketing Solutions is about giving founders and small teams the tools, language, and confidence to scale without burning out or giving up control. It’s consulting that empowers—not overwhelms.
If you’re tired of “random acts of marketing” and ready for a strategy that actually fits, I’d love to work together.
Let's Grow with Intention
Ready to stop spinning your wheels and start scaling with purpose?